An Insight Into The Business Profile Of Forever21 Company...

Forever21 Clothing Company Case Report Executive Summary This paper provides an insight into the business profile of Forever21 Company. An analysis of the company’s objectives includes competitive strategies, external and business environment, the strengths and weaknesses of Forever21 as a major clothing company. This study evaluates the strategies employed, the alternative possible strategies or market play and the best selected strategic move that Forever21 may bank on to expand its capacity and exploit the opportunities in aggressive and temporal markets. This analysis factors in marketing methods, strategies, competitive advantages, disadvantages and methods of how Forever21 can capitalize on these factors and move forward toward greater paradigms of success. Forever21 are a middle level multi-billion clothing company that provides products affordable to young ladies in their teens across the world. This company has multiple retail stores and keeps opening new outlets in various countries; various market segments while other non -performing outlets close shop. Forever21 has its major market niche in ladies wear for young ladies who have relatively small incomes, which makes their disposable incomes on the lower side. Forever21’s business opportunity is to fill this gap and it has. Through comparatives strategies, Forever21 has managed to source some of the cheapest labor in the clothing market by outsourcing production to Asian markets. This gave them the advantage ofShow MoreRelatedMacro-Environment Analysis of Italy and 12 C Frameworks4985 Words   |  20 Pagesthings that affect the organisation inside. It is important for a company to identify the possible political risk s in the country. Political risk is based on changes in the political environment that may have a direct impact on business. The political factors have influence on the tax that the business has to paid, the currency of the country and the business procedures that need to be carried out in order to be able to open a business i n Italy. The economic factors are indicative of the economicRead MoreBusiness Profile Of Forever 21 Company Essay2123 Words   |  9 PagesExecutive Summary This paper provides an insight into the business profile of Forever 21 Company. An analysis of the company’s objectives, competitive strategies, external and business environment, the strengths and weaknesses of Forever 21 as a major clothing company. This study evaluates the strategies employed, the alternative possible strategies or market play and the best selected strategic move that Forever may bank on to expand its capacity and exploit the opportunities in aggressive and temporal