Wednesday, September 11, 2019
Project Management Essay Example | Topics and Well Written Essays - 500 words
Project Management - Essay Example The project is to launch a new product, a multiple container system that requires minimal cabinet storage space in the consumerÃ¢â¬â¢s home, within nine months from now. The product is more described in greater detail as similar to a competitor's product but will have significantly more features. As reported, this product will open new markets for the sales channel, lay the foundation for add-on products, and generate new revenue. The objective therefore is for sales and marketing personnel to make the necessary preparations in terms of designing appropriate marketing strategies encompassing the 4Ps: product, pricing, place and promotions to be used for the launching of the new product. This research aims to evaluate and present such deliverables: 1. Sales Team 1.1 Generate sales forecasts 1.2 Set price for the new product 1.3 Familiarize the team with potential add-on products 1.4 Identify potential customers within sales boundaries 1.5 Conduct sales force education and orientation for the new product 1.6 Synchronize time schedule of designing strategies with manufacturing and marketing team 2. Marketing Team 2.1 Design advertisements and promotional campaign for the new product 2.2 Identify strategic markets 2.3 Monitor prospective competitorsÃ¢â¬â¢ response to the new product 2.4 Provide all crucial marketing materials (brochures, product specifications and features, packaging) 2.5 Determine schedules for home sales events to launch the new product 2.6 Synchronize time schedule of identified activities with manufacturing and sales team.